Story by Danny Mortimer
SALAMANCA – Outside, the cafes along Avenida Portugal are bustling with life. Inside the lobby of the Cines Van Dyke, nestled in Salamanca’s lively main street, it’s hard to tell that the movie theater is open for business.
A handful of couples mill about waiting for Sunday night’s 10:30 shows. A lone ticket-holder buys popcorn from the only employee on duty. The poor attendance isn’t due to the film being shown – Wes Anderson’s The Grand Budapest Hotel has garnered strong reviews – but a more practical issue, a local man at the theater says.
“The problem is tickets are too expensive so now people don’t go,” said Juan Villerillos.
Ticket prices in Spain are rising to levels that are causing many Spaniards to spurn the cinema. “A couple months ago, you could buy tickets for about 3 euro,” or a little more than $4, said Isabel Barrios, a professor of Spanish film at the University of Salamanca. “Now they cost about 6.50 euro,” which is about $9.
The reason for the sharp increase is part of an ongoing political dispute. This year, funding for the film industry from the right-wing Partido Popular (The People’s Party) has been cut by almost 15 percent. Additionally, the value-added tax on ticket sales for theaters has been raised from 8 percent to 21 percent, causing many cinemas to increase their ticket prices drastically while others have been forced to shut down. In comparison, in France, the tax is 5 percent; in Italy it’s 10 percent.